Social norms and the drive to sustainable entrepreneurship in border area. Business Vision, [S. l.], v. 15, n. 1, p. 7–26, 2025. DOI: 10.32645/13906852.1339. Disponível em: https://revistasdigitales.upec.edu.ec/index.php/visionempresarial/article/view/1339. Acesso em: 21 oct. 2026.