Norma social e intención emprendedora desde el emprendimiento sostenible en la zona de frontera
DOI:
https://doi.org/10.32645/13906852.1339Palabras clave:
Norma Social, Intención Emprendedora, Emprendimiento Sostenible , Ecuador , ColombiaResumen
Este estudio examinó la relación entre norma social e intención emprendedora desde la perspectiva del emprendimiento sostenible en la región fronteriza Ecuador-Colombia. Se realizó una investigación cuantitativa de tipo descriptiva de corte transversal, aplicando una encuesta aleatoria a 818 empresarios de las provincias de Carchi (Ecuador) y Nariño (Colombia). Los resultados revelan patrones complejos en la dinámica del emprendimiento sostenible fronterizo, ya que, mientras que la percepción de normas sociales muestra similitud entre ambos países, existen diferencias significativas en la intención emprendedora. Específicamente, se encontró una correlación positiva débil pero significativa entre normas sociales e intención emprendedora en Ecuador, mientras que en Colombia no se evidenció una correlación significativa. Estos hallazgos sugieren un "desacoplamiento normativo" en el contexto de transición hacia la sostenibilidad empresarial, donde las normas tradicionales y las normas de sostenibilidad emergentes coexisten en tensión. La homogeneidad en la percepción normativa representa una oportunidad para desarrollar iniciativas transfronterizas de emprendimiento sostenible, mientras que las diferencias en intención emprendedora sugieren la necesidad de intervenciones diferenciadas que consideren las especificidades de cada ecosistema nacional. Este estudio contribuye a la comprensión de cómo las normas sociales y la intención emprendedora interactúan en el contexto del emprendimiento sostenible en regiones fronterizas de países en desarrollo.
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