Model of social responsibility management for distributors of agricultural products of Santo Domingo canton.

Abstract

Corporate social responsibility has been applied by multinational companies with greater emphasis in recent years, however, some entities in Ecuador are just incorporating this practice into business management. The objective of the research is to develop a management model and define the current situation of the practice of responsibility in economic units dedicated    to the distribution of agricultural products. The methodology implemented in the research is quantitative in nature, which considered as information gathering techniques the application  of a questionnaire in a sample of 52 agricultural product distribution companies, interviews with structured and semi-structured questions to entrepreneurs of the sector of this branch of production, the results obtained from the study based on four strata of the social dimension, such as: Clients, employees, suppliers and community. It is obtained that the entities do develop socially responsible practices in their management, however, in relation to action against the community, most entities do not carry out activities related to Social Responsibility. It is concluded that the distributors studied lack a direct link with their stakeholders and the community, thus highlighting the deficiency of socially responsible acts and little commitment to the community.