Behavioral strategy in the time of COVID-19
DOI:
https://doi.org/10.32645/13906852.1069Keywords:
Behavioral Strategy, Bounded Rationality, Prospective Theory, Heuristics and Cognitive Biases, Dual Process of CognitionAbstract
The purpose of this article is to contextualize the reader on the importance of behavioral strategy as an emerging field of research in business management, particularly from the so-called reductionist perspective, which is oriented towards the study of individual cognition processes supported by concepts such as bounded rationality, prospect theory, heuristics and cognitive biases, and the dual process of cognition, in order to understand the decision making process that can be presented by different actors in the organization, not only in situations of uncertainty such as those experienced as a result of the COVID-19 pandemic, but also in general situations involving decision making that affect different aspects of the broad spectrum of business management.
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