The tourism and its influence on the cultural and social development of the Loja city, year 2018

Abstract

Tourism as a source of revenue for the city is leveraged in the cultural field derived from the musical history of Loja, where artistic, musical, dance, and literature events are promoted that advocate tourism with specific characteristics in search of new cultural sections , new experiences, new adventures and that give a qualification of the services that are offered in the city as standardized, the mobilization and its lodging are related to an expense of measured and rational order that shelters a comfortable stay, relaxed and programmed in large part of the International Festival of the Living Arts. The investigation allows to determine the profile of the tourist his preferences, his contributions and what is his perception of the services.