Lupine grain and lupine flour a proposal for the entryof chocho (lupinus mutabilis) produced in Carchi,Ecuador to international markets: a multidimensionalanalysis

Abstract

Chocho (Lupinus mutabilis) is a legume cultivated in the Andean region and with extensive nutritional properties. In Ecuador, the producers of the province of Carchi, are visualizing their international commercialization, in this context the present investigation had the purpose of determining the business opportunities for the commercialization of lupine produced in this province towards international markets. For this, a methodological procedure characterized by a qualitative-quantitative study, descriptive and non-experimental in scope, was used. Through the process of applying interviews to representatives of the Association of Quinoa Producers of Carchi, it was possible to determine that this association has the potential to structure a company and be the main supplier of raw material for the production of lupinebased products. that can be sold in foreign markets. Through the evaluation of the coefficient of external openness, social indicators of the countries where the commercialization of the lupine produced in Carchi is projected, the commercial balance, the consumption profile and other aspects, it was possible
to contrast the opportunities offered by a group of countries. Through the POAM, it was possible to select
the United States as the ideal market, more specifically the State of Florida. As a marketing strategy in the US market, it was determined that the modality of commercial agent or sale through intermediaries was the most suitable, since this figure is characterized by having experience in the market, as well as with regulations and commercial practices, facilitating the entry to the chocho.