El consumo verde: un aporte teórico desde la teoría del comportamiento planificado.
DOI:
https://doi.org/10.32645/13906852.1068Palabras clave:
Compra verde, Teoría del Comportamiento Planificado, BarrerasResumen
El consumo desmedido de productos tradicionales ha conllevado a la presencia de varios problemas medioambientales entre ellos el calentamiento global. Con la finalidad de solucionar esta problemática social, colectivos identificados con el medio ambiente han levantado su voz de protesta en contra de la contaminación ambiental, dando paso a que organismos internacionales como la Organización de Naciones Unidas (ONU) tome cartas en el asunto y promueva iniciativas orientadas a la protección ambiental. El consumo verde ha pasado a ser una alternativa que ayuda a disminuir el impacto ambiental sin embargo los consumidores que tienen actitudes favorables hacia el medio ambiente y se identifican con este tipo de productos, no siempre llegan a comprarlos debido a la presencia de barreras como los hábitos, el escepticismo, la falta de conocimiento, la disponibilidad, y los precios. El presente ensayo se basa en una revisión de literatura que recoge los aportes investigativos de 54 artículos de revistas de impacto académico, en donde se explica los diferentes hallazgos científicos sobre el comportamiento de compra verde abordado desde una de las Teorías de mayor utilización dentro de este campo de investigación, como también la presencia de barreras que pueden llevar a la generación de inconsistencias de comportamiento.
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